Creating first-time catalogs is a 'herding cats' proposition. Gathering the part information, technical content and descriptions and categorizing, organizing, creating graphics, and laying out product lines in intelligible ways for distributors and customers is a major undertaking, especially if you are creating repeatable actions for the next one. All products were photographed and edited or illustrated (where necessary) for these catalogs. Project management experience was a great help in completing these projects at budget and on time. For latest version of the Security Bollard catalog I contracted sketch and illustration artist Bruce Dean for the catalog cover, back cover, and throughout for the catalog. The Coated and Steel catalog pages were simple lists so only the cover art is shown here.

Individual brochures for the four security bollard product lines were produced when the company below decided to begin manufacturing, sales and distribution in this new market. Since there were no product or installation pictures or sites that could be photographed everything was produced with photo-editing effects or photoshop illustration to create company product graphics from scratch.

This is a mixed bag of flyers, cut sheets, line cards, product box, and an album cover.

Effective marketing and branding campaigns must use all of the identifying elements to cross-promote all of the channels available to customers. Business cards are not just throw-aways but important miniature billboards that can help promote an online presence..